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Channel: Emerald Group Publishing Limited: International Journal of Pharmaceutical and Healthcare Marketing: Table of Contents
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Global public health square: opportunities and challenges

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Consumer perceived value: The development of a multiple item scale in...

AbstractPurpose – The purpose of this paper is to analyze the dimensionality of the consumer perceived value (CPV) concept, development of a CPV scale and its measurement in the Indian healthcare...

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Gestational diabetes mellitus in Iran – experience from the National Diabetes...

AbstractPurpose – The purpose of this paper is to examine the non-communicable disease (NCD) known as gestational diabetes mellitus (GDM). Specifically, this paper aims to examine the influence of NCDs...

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The pharmacist's role in the Egyptian pharmaceutical market

AbstractPurpose – Pharmaceutical companies' marketing strategies have traditionally targeted only physicians and, more recently, consumers. The purpose of this paper is to explore the role of the...

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Private label drugs in China: the consumer perspective

AbstractPurpose – This paper's aim is to investigate how Chinese consumers' purchase intention of private label drugs is associated with price advantage, appearance, store trust, manufacturer trust,...

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The effects of unethical conduct of pharmaceutical companies on consumer...

AbstractPurpose – This study aims to investigate how unethical corporate behavior of pharmaceutical companies affects consumer behavior of German consumers, especially boycotts of over-the-counter...

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A potpourri of patient perspectives in pharmaceutical and healthcare marketing

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The Strategic Pricing of Pharmaceuticals

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Changing paradigms in the long-term care market: Perspective of the...

AbstractPurpose – Long-term care is getting more attention these days due to its impact on the growth of overall healthcare cost. With the implementation of the Medicare Part D prescription drug plan,...

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Investigating the effects of cosmeceutical product advertising in beauty-care...

AbstractPurpose – In response to the rapid growth of the cosmeceutical industry, this study aims to investigate young female consumers' confidence in cosmeceuticals and the perceived competency of...

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Brand salience of OTC pharmaceuticals through package appearance

AbstractPurpose – The changing health care market is affecting consumers who are now expected to take greater responsibility for their health. Their means for doing this include purchasing...

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Users' preferred interactive e-health tools on hospital web sites

AbstractPurpose – Healthcare is becoming an important part of people's online content consumption, with people searching for information on diseases or medical problems, treatments or procedures,...

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Prescription drug request and denial

AbstractPurpose – Prescription drug requests and physician denial are important aspects of medical decision making, but little research has been done to identify factors linked to prescription drug...

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Changing paradigms in the long-term care market: Perspective of the...

AbstractPurpose – Long-term care is getting more attention these days due to its impact on the growth of overall healthcare cost. With the implementation of the Medicare Part D prescription drug plan,...

View Article

Investigating the effects of cosmeceutical product advertising in beauty-care...

AbstractPurpose – In response to the rapid growth of the cosmeceutical industry, this study aims to investigate young female consumers' confidence in cosmeceuticals and the perceived competency of...

View Article


Brand salience of OTC pharmaceuticals through package appearance

AbstractPurpose – The changing health care market is affecting consumers who are now expected to take greater responsibility for their health. Their means for doing this include purchasing...

View Article

Users' preferred interactive e-health tools on hospital web sites

AbstractPurpose – Healthcare is becoming an important part of people's online content consumption, with people searching for information on diseases or medical problems, treatments or procedures,...

View Article


Prescription drug request and denial

AbstractPurpose – Prescription drug requests and physician denial are important aspects of medical decision making, but little research has been done to identify factors linked to prescription drug...

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Advances in pharmaceutical marketing: theoretical and empirical foundations

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A study on the identification of factors affecting the life quality of breast...

AbstractPurpose– Breast cancer is a type of cancer affecting the health of women in many countries. The aim of this study is to determine the effect of breast cancer and its treatment procedures on the...

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